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JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takao; hereinafter "JEPLAN"), "BRING™" 's T-shirt products have been adopted for the body of the participation prize original T-shirt designed by the official wear partner "On" for the "Hokkaido Marathon 2024" to be held on Sunday, August 25, 2024. The body of the T-shirt is designed by On, the official wear partner of the Hokkaido Marathon 2024. The body of the T-shirt is made of recycled polyester resin, which is chemically recycled using JEPLAN's proprietary technology from unwanted running clothes collected from last year's runners. For the first time, through "OPEN HIVE by BRING," JEPLAN will make visible the traceability of the collection locations, recycling process, and manufacturing process of the clothes used as raw materials for the T-shirts.
OPEN HIVE by BRING] "Hokkaido Marathon 2024" Participation Prize Original T-shirt Introduction Page: https://openhive.jp/on-hokkaidomarathon-24
Swiss sports brand "On" has been supporting the Hokkaido Marathon as an official wear partner since 2022 by providing original T-shirts to participants. This year's participation prize T-shirts will be designed with the brand message "This heat is the energy to run" as the theme. and the back design was created by Swiss graphic designer Sebastian Fehr . The message is expressed in a timeless design that can be used not only in the running scene but also in lifestyle and worn for a long time by the runners who provided it.
In addition, since the body of the T-shirt is made of recycled polyester resin, which is chemically recycled from some of the unwanted running clothes collected from last year's runners using JEPLAN's proprietary technology, the Circular Eco System Traceability System "Open HIVE by BRING," a circular eco-system traceability system, has been adopted, allowing visitors to read the QR code attached to the neck of the T-shirt to see where the clothing used as the raw material for the participation award T-shirt was collected, recycled, and manufactured. Once again this year, sportswear collection points will be set up during the event to collect sportswear not only from runners but also from visitors to the booth, and the front of the T-shirt will read "THIS T-SHIRT IS MADE TO BE RECYCLED. LIKE A GOOD RUN POWERS THE NEXT GREAT RUN, (This t-shirt was made to be recycled. (A good run will help the next great run)" is printed on the T-shirt, and we plan to continue our efforts to recycle clothing resources with the cooperation of runners and visitors for the next year.
The JEPLAN Group will continue to work together with domestic and overseas partners to realize its vision of BRINGing everyone into circular economy, and the entire group will work together to drive the circular economy.
■ About the "Hokkaido Marathon 2024" Participation Prize Original T-shirts
About the design
The Hokkaido Marathon, held in mid-summer, is a "hot" full marathon, even though the weather is relatively cool. Approximately 20,000 runners gather not only from within Hokkaido but also from all over Japan for this event. Mr. Fehr's design was inspired by the enthusiasm of the runners who take on the challenge of this severe environment, and the "hot" feelings in their hearts, which become the energy of the runners who never give up and run through to the end. The message "FEEL THE HEAT" is placed in the center of this powerful visual, which expresses how several runners, filled with such enthusiasm and vitality, combine to complete the distance of "42.195km" at their own pace and rhythm.
Furthermore, it is On's hope that by wearing this T-shirt after the competition, people will remember their "passionate" feelings and be proud of themselves for having taken on the challenge.
Designer: Sebastian Fehr Profile
A Swiss graphic designer based in Tokyo, Japan, he graduated from the Zurich University of the Arts in 2012 and established his own graphic design studio in 2018 after working for Lars Muller Publishers in Zurich and Nippon Design Center in Tokyo, which is headed by Kenya Hara. He pursues the subtlety of both print and digital design. Recent projects have expanded his activities to branding and communication design in the fields of architecture and craft product design.
About the body of the T-shirt.
The T-shirts are made of 100% recycled polyester resin, recycled using JEPLAN's proprietary technology from running apparel (only 100% polyester is eligible) and other unwanted clothing collected at last year's event.
*The adopted T-shirt is a special-order product.
Visualization of traceability by "OPEN HIVE by BRING".
■ "Hokkaido Marathon 2024" (https://www.hokkaido-marathon.com/)
Date: Sunday, August 25, 2024
Organizer: Hokkaido Marathon 2024 Organizing Committee
Running Wear Collection : Unwanted running wear will be collected from runners and visitors at the "On Booth" in the Hokkaido Marathon 2024 EXPO venue.
■ About BRING™ (https://bring.org/)
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BRING implements a "circular economy" in society, in which "everyone into circular economy". In cooperation with consumers, companies, and local governments, we collect unwanted clothing, PET bottles, etc., and use reuse and various recycling technologies to recycle them into raw materials and new products for the market and consumers. Our proprietary technologies enable us to create recycled raw materials from unwanted clothing polyester and PET bottles that circulate over and over again. |
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■ About On
On is a sports brand founded in the Swiss Alps in 2010. "Ignite the human spirit through movement" is the mission of the brand in the areas of running, outdoor, training, tennis, and lifestyle, The brand delivers premium footwear, apparel, and accessories to the running, outdoor, training, tennis, and lifestyle markets. In just 14 years since its launch, the brand has expanded to Portland, Berlin, Yokohama, Shanghai, and Melbourne. On's signature technology, CloudTec® cushioning, is patented worldwide and is used by top professional athletes in their competitive footwear. With its "Dream On." spirit, On has steadily built up a fan base and now operates in over 60 countries, and will be the official partner of the Swiss delegation to the 2024 Paris Olympics.
【The original press release is in Japanese】
【JEPLANプレスリリース】BRING™、「北海道マラソン2024」オフィシャルウェアパートナー Onがデザインした参加賞オリジナルT シャツのボディに採用.PDF