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BRING CIRCULAR TAKAO (Hachioji City, Tokyo; hereinafter “BCT”), a directly managed store located at Mt. Takao operated by JEPLAN, INC., (Representative Director, President, and Chief Executive Officer: Masaki Takao; hereinafter "JEPLAN") will hold a trial-on event for trail running shoes on Saturday, November 16, 2024, together with three European outdoor brands, “NNormal”, “Dynafit”, and “Haglöfs”.
BCT is pleased to announce that three prominent European outdoor brands will gather for a trail running event. Participants will be able to try on trail running shoes, run on trails, and listen to explanations about the history of the brands and their products. With the concept of "a place to find the perfect shoes for your style," the event aims to share the fun of trail running.
The event will consist of two parts, one in the morning and one in the afternoon. In the morning, participants will run three laps of a 3 km (approx. 40 min.) trail running course on Mt. In the afternoon, we will try on each brand and socialize on the wooden deck of the BCT (no advance registration required). This two-part event will provide a space for everyone to discuss the race and gear over beer, coffee, and snacks.
BCT sells sustainable apparel made from recycled polyester, which is recycled using proprietary technology from collected clothing, as well as flavorful coffee made from carefully selected eco-friendly coffee beans and draft beer sold by volume. Takao in November, when the autumn leaves begin to change color, is considered the busiest time of the year. We hope that visitors to Mt. Takao will enjoy this event.
The JEPLAN Group will continue to work together with domestic and international partners to realize its mission of "We circulate our world," and the entire group will strive to drive the circular economy forward.
Overview of the event to try on trail running shoes
Date: Saturday, November 16, 2024, 8:30-12:00 and 12:30-16:30
Venue: BRING CIRCULAR TAKAO (2219 Takao-cho, Hachioji-shi, Tokyo)
Participating brands: NNormal, Dynafit, Haglöfs
Admission: Free (drinks and food not included)
Part I *Registration required. If there are more applications than capacity, a drawing will be held.
- 8:30: BRING CIRCULAR TAKAO Gathering and preparation
- 9:00: Brand Seminar BCT 2F
- 9:30: Trial run on the 3 km trail running course at Mt.
- 12:00: End
*There will be space to change, but please come dressed for running if at all possible.
*Luggage will be kept at BRING CIRCULAR TAKAO during the run.
*If the shoes you try on do not fit, you can run in your own shoes. Please be sure to bring your own shoes.
《Click here for the registration form for the first part.》
Applications accepted until 5:00 p.m., Friday, November 8, 2012
https://docs.google.com/forms/d/1QcVnTWxklUmBND4ffd0gpl248ThXAZ5gNMZJTvtNXmI/edit
*Contact: bct-general@jeplan.co.jp
Part 2 *No advance registration required.
- 12:30: Shoe Trial & Trail Runner Social
- 16:30: End
Outline of each brand
| ● NNormal ( https://www.nnormal.com/ja_JP ) |  |
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NNormal" is a brand jointly launched by "CAMPER," a shoe brand from Majorca, Spain, and "Kilian Jornet," a world-renowned mountain climber and trail runner. The brand name "NNormal" comes from the combination of Norway and Mallorca, and was named in the sense of seeking a new way out of the ordinary (No-Normal). NNormal items are made with the theme of "authenticity and practicality that inspire a sense of enjoyment and respect for nature," and are performance-oriented, durable, and "timeless gear. |
| ● Dynafit ( https://rexxam.com/DYNAFIT/ ) |  |
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DYNAFIT is trusted not only by top athletes, mountain guides, and other professionals, but also by a wide range of mountain sports enthusiasts. It all started in 1950 with the development of the "Humanic," a leather ski boot based on mountaineering boots. While the company's recognition as a ski boot manufacturer grew, it also continued to take on challenges in the mountain skiing field, which led to its growth into a mountain sports brand that now focuses mainly on mountain skiing. DYNAFIT is the perfect partner for those of you who continue to greedily enjoy the mountains both in summer and winter. |
| ● Haglöfs ( https://haglofs.jp/ ) |  |
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This outdoor brand was started more than 100 years ago in 1914 on the banks of a small lake in the Dalarna region of Sweden. Since its establishment, the brand has been producing high-performance backpacks and clothing for the harsh natural environment of Scandinavia. The brand is supported by solid technical capabilities cultivated over more than a century of history and the reliability that has built up a reputation among numerous adventurers and outdoor athletes. Feedback from outdoor experts in the field all over the world has refined Haglöfs' products to the highest quality. |
Haglöfs POP UP at BRING CIRCULAR TAKAO
Date: November 13 (Wed.) - 17 (Sun.), 2024 8:00~17:00
Venue: BRING CIRCULAR TAKAO (2219 Takao-cho, Hachioji-shi, Tokyo)
Contents:
In addition to the trail running category launched in spring/summer 2012, we will be selling for a limited time our classic bags that have been around for over 30 years, as well as daypacks for a wide range of situations, from outdoor activities to everyday use and daily commuting. Please stop by.
| ■ About "BRING CIRCULAR TAKAO" ( https://bring.org/pages/bring_shop ) | |
| Takao, BCT is located at the foot of Mt. Takao, about an hour's train ride from central Tokyo and a three-minute walk from Takaoyamaguchi Station. Under the concept of "extending the cyclical experience," BCT sells the "BRING™" brand of apparel that features water-absorbing, quick-drying, UV-blocking properties that take advantage of the characteristics of polyester, a material that is well suited for mountain climbing and outdoor activities. cups made from environmentally friendly coffee beans carefully selected to provide flavorful coffee and other beverages. In addition, we collect used clothing from consumers at our stores and hold sustainable events to encourage people to experience resource recycling. |  |
| ■ About BRING ( https://bring.org/ ) |  |
| BRING implements the "We circulate our world" Circular Economy in society. In cooperation with consumers, companies, and local governments, we collect unwanted clothing, PET bottles, etc., and use reuse and various recycling technologies to recycle them into raw materials and new products for the market and consumers. Our proprietary technologies enable us to create recycled raw materials from unwanted clothing polyester and PET bottles that circulate over and over again. |
【The original press release is in Japanese】
【JEPLANプレスリリース】BRING™、BRING CIRCULAR TAKAOにてトレイルランニングシューズの試し履きイベントを2024年11月16日(土)に開催.PDF