BRING™, operated by JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takao; hereinafter “JEPLAN”), exhibited at the “GURU GURU FUKUI 2024 produced by FUKUMIRA” event, a circular fashion experience event held in Fukui City (Dates: November 16 (Sat) - 17 (Sun), 2024>, and exhibited “new secondhand clothes®” that had been reborn by dyeing the used clothes^*1 collected by BRING. This was the first time BRING had tried this.

GURU GURU FUKUI 2024 produced by FUKUMIRA" is an event themed around sustainable fashion and a recycling-oriented lifestyle. In Fukui City, Japan's largest textile production center, companies involved in the textile industry and apparel brands engaged in recycling-oriented fashion and upcycling (increasing the value of waste through reuse) gathered to demonstrate the reuse of discarded clothing, hold workshops, develop new products using recycled materials, and offer food and drink made from unused Food and beverages using unused food ingredients were also served.

BRING exhibited "New Secondhand Clothes®", an upcycled version of secondhand clothing, which was one of the concepts of the event. The "New Secondhand Clothes®" are old clothes that can still be worn, but are dyed and reborn with new value without being thrown away. The "New Secondhand Clothes®" exhibited at the event were made from clothing collected from apparel brands such as BRING's partner Goldwyn Co. Ltd., headquartered in Ishikawa Prefecture, dyed the garments using the company's dye technology cultivated over many years and its proprietary "Dye Yakusha" high-pressure dyeing machine. The re-dyed garments are reborn as one-of-a-kind items, each with a different color and texture.

BRING partners with various apparel brands and companies to collect unwanted clothing from consumers at stores and other locations for reuse and recycling. Of the collected clothing, 100% polyester clothing is recycled into recycled polyester resin using proprietary technology in response to market demand, and used as raw material for BRING's own apparel brands. Promoting the recycling of clothing resources by giving new value to clothing that can still be worn, utilizing its form, is another important initiative in BRING's vision of the circular economy. In the future, BRING plans to expand the use of clothing as a resource recycling option to other apparel brands.

The JEPLAN Group will continue to work together with domestic and overseas partners to realize its vision of "We circulate our world," and the group as a whole will strive to drive the circular economy.

^*1 Limited to own-brand clothing collected by each company at its own collection sites.

■ "GURU-FUKUI 2024 produced by FUKUMIRA" (https://gurugurufukui.jp/)

Dates: November 16 (Sat.) - 17 (Sun.), 2024

Venue: Shinsakae Shopping Street (1-16 Chuo, Fukui City, Fukui Prefecture)

《Main Initiatives》

• Exhibition of "New Secondhand Clothes
• BRING™, an apparel brand that implements the "Make Clothes from Clothes®" circular economy in society.

■ About "New Secondhand Clothing®" (https://bring.org/pages/atarashiihurugi)

BRING works with various brands and retailers to collect clothes that consumers no longer use. Among them, there are many clothes that can still be worn.

BRING's vision of the circular economy is not only to recycle, but also to create a new future for clothes that can continue to be worn in their original form. BRING is building a new relationship between brands and consumers through the circular economy. 

■ About BRING™ (https://bring.org/)

BRING works with consumers, companies, and local governments to collect unwanted clothing, used plastic bottles, and other items, recycle them into raw materials and new products using reuse and various recycling technologies, and circulate them to the market and consumers, developing various businesses based on this circulation, We are implementing the circular economy into society by developing various businesses based on this circulation. Furthermore, by using proprietary technologies to produce recycled materials that can be recycled again and again from unwanted clothing (subject to polyester) and used plastic bottles, we are contributing to the realization of a sustainable, recycling-oriented society.

【The original press release is in Japanese】

【JEPLANプレスリリース】BRING、「ぐるぐるふくい」にて新しい古着®を展示.PDF